RD DESIGN

The fine art of giving.

AMERICAN ASSOCIATES, BEN-GURION UNIVERSITY OF THE NEGEV

AABGU launched a new initiative called the Living Legacy Society whose members could make a planned gift in the form of a bequest, trust or other kind of estate giving to provide a living legacy for BGU in perpetuity. To help reach potential donors, RD Design developed an elegant donation package comprised of a booklet, inserts, reply card and matching envelopes. Its design revolved around the imagery of the pomegranate, Jewish symbol for righteousness and Negev symbol for life and renewal.