Showcase
Projecting an image; making a sale.
Taconic
For this client we not only created a bold new corporate image, we took the next logical step…we created a series of corporate advertising campaigns that projected that image to the wider scientific community. The most recent campaign (the blueprint ads headlined “You design the study, weʼll design the mouse”) won three first place awards in Nature Biotechnologyʼs Message Impact Study. Itʼs important to note that we didnʼt merely design these ads, we developed the concepts, wrote the copy, took the photographs, and produced them for both print and digital media. We sought to integrate all aspects of this clientʼs outreach to its markets, thus insuring a consistent and coherent message of quality and leadership.